sale by catalogue
The Spanish phrase 'vender por catálogo' directly translates to 'sale by catalogue' in English. It refers to the business model or practice where a company's products or services are not physically displayed or sold in a traditional brick-and-mortar store but instead, customers make orders through a printed or online catalogue. They select the items they want from this catalogue and the company delivers the ordered items to them. This method of sales is commonly employed by many firms with diverse product offerings, allowing them to reach a greater number of customers, irrespective of geographical restrictions.
Maria decided to sell by catalogue to increase her income.
In this example, Maria is using catalogue sales as a strategy to boost her earnings. Catalogue sales allow people to sell products remotely, often with the help of a printed or digital catalogue, increasing the reach of their sales efforts.
Fashion companies often sell by catalogue because it allows them to reach a wider audience.
In this context, the phrase is used to highlight one of the reasons why many fashion companies choose to sell by catalogue. By selling this way, they are able to showcase their products to a larger customer base than they would be able to reach through a physical store alone.
To sell by catalogue, you must have a good distribution system.
In this usage, the phrase 'vender por catálogo' is part of a piece of advice. It implies that successful catalogue sales require an efficient distribution system to deliver products to customers.