retail price (RRP)
The Spanish term 'precio de venta al público (PVP)' translates to 'retail price (RRP)' in English. It refers to the price at which a product or service is being sold to the general public. This price typically includes the cost of manufacturing, along with any additional organizational costs. Essentially, it sets a standard for comparison or reference to determine whether the product is priced high or low in various retail outlets.
The retail price (PVP) of this product is very high.
This phrase is commenting on the cost of a product. It might be used by a customer discussing the price or a businessman comparing costs of similar items.
The retail price (PVP) has been reduced to increase our sales.
This phrase could be used by a sales manager explaining new pricing strategies. The price is reduced in hope of attracting more customers and boosting sales figures.
We make sure that our retail price (PVP) is competitive.
This phrase might be used in a business setting, where the pricing strategy involves offering products/services at prices either identical to or lower than the competitors' prices in order to gain a market advantage.