potential
The term 'cliente potencial' in Spanish refers to a person or organization that could potentially be converted into a client. They have shown some degree of interest in the product or service offered by a company but have not yet made a purchase or agreement. The potential client is also referred to as a 'prospect', as they represent potential revenue for the business. A potential client embodies the prospect of a future relationship that may evolve into a formal client relationship, depending on how effective the sales and marketing strategies are. In English, this term translates literally to 'Potential client'.
Our team is working to attract the potential customer.
This sentence expresses a current and ongoing effort made by a team (could be a sales, marketing, etc. team) to appeal to a potential customer - referring to someone who could potentially become a customer in the future.
The sales department is researching the potential customer's needs.
In this context, the sales department is gathering and analyzing information on the needs of a potential customer. They want to understand what this person wants or needs, so they can properly address those requirements in their product or service offering.
The potential customer's satisfaction is our priority.
This is an expression of the speaker's commitment to meet and exceed the potential customer's expectations. It implies that their company or organization values customer satisfaction and is aiming to ensure the happiness and contentment of every potential customer.