customer portfolio
The term 'cartera de clientes' is a Spanish phrase that refers to a company's customer portfolio. This portfolio represents a range of different customers that a business serves or intends to reach. It can include existing clients, potential prospects, and past customers. The management of this portfolio is essential for businesses aiming to increase customer loyalty, to understand their customer base, and to grow their market share. The 'cartera de clientes' might be diversified in terms of age, geographical location, purchasing power, preferences, etc., varying from business to business.
The company maintains a rigorous management of its customer portfolio.
The phrase 'cartera de clientes' means 'customer portfolio'. In this sentence, it refers to the group of customers that the company has. The terms 'maintenance' and 'management' imply that the company carefully oversees its customer portfolio.
We are looking to expand our customer portfolio in the international market.
'Cartera de clientes' refers to the list or set of customers that a company has. In this sentence, the company is looking to increase the number of customers (expand its customer portfolio) in the international market.
The diversification of our customer portfolio has allowed us to resist the economic crisis.
In this example, 'cartera de clientes' again refers to the group of customers that the company has. The 'diversification' of this portfolio means that the company's customers come from different backgrounds or industries, which can serve as a hedge during economic downturns.