associate
The German word 'assoziieren' is used similarly to the English word 'associate'. It means to link or connect something with something else in one's mind. For example, 'I always associate the smell of coffee with the start of a new day.' In German, you would say, 'Ich assoziiere immer den Geruch von Kaffee mit dem Beginn eines neuen Tages.'
I always associate Christmas with happiness.
In this sentence, the speaker is using the term 'assoziieren' to express a strong connection they have between the idea of Christmas and a feeling of happiness. It might be due to positive memories they have spending Christmas as a child.
He associates success with hard work.
Here, the speaker is demonstrating a belief that success is directly linked to the effort and work put into achieving it. The German word 'assoziieren' is used to express this link or connection.
We associate this scent with summer.
The speaker is stating that a specific smell acts as a reminiscence, maybe of flowers or the ocean, that is somehow connected to the season of summer. 'Assoziieren' is here used to express the recalled memory or emotion triggered by the scent.